Article 4 by Dr. Howard Culbertson of Southern Nazarene University

As a marketing major, I believe the author’s view about marketing Faith and Integration as Ministry Across the Curriculum is a very good idea. This strategy is very sophisticatedly phrased and it is also very catchy. Although it says nothing more than Faith and Integration it will appear to carry more value to people. People will feel like they are “getting their money’s worth!” Not that they would not be otherwise, but words have a funny way of playing tricks on one’s mind. The better worded and more sophisticated a title sound the more value the people who are investing in it will believe it will carry.

I have found out that people underestimate the way a phrase is worded. They do not look into the full meaning of something. Although most people are not selling products with grace and are trying to get people to buy an under-qualified product, the same principles work for people who are selling God’s word. When an institution says they are teaching or integrating Ministry Across the Curriculum it is more appealing to the people they are presenting to than saying, we practice Faith and Integration. Most people do not even know what the context of that is. It is more appealing to hear Ministry Across the Curriculum. That is why I believe it is an excellent slogan for institutions.